Four KPI categories. Review each one weekly with a clear go/no-go decision. Quality, compliance, economics, and retention — the full picture in under 15 minutes.
Go signal: all four items green. Hold signal: any item flagged. Do not scale invitation volume when compliance is unclear.
Why it matters: trial-to-activation rate is the primary quality filter. Low conversion means fit questions weren't resolved in the trial stage.
Go signal: payout total reconciles against report, redemption rate trending up. Hold: rate below 30% for two consecutive weeks — review client selection before continuing.
The most important metric: repeat spa attendance proves genuine fit. A redeemed voucher with no repeat visit is borderline; a redeemed voucher that becomes a regular is proof the model is working.
Open the report, count redemptions, confirm total payout. Cross-reference against your internal gifting log. Flag any discrepancy immediately.
Confirm last week's invitation volume stayed within cap. Confirm script fidelity — ask whoever issued invitations what language they used.
Any client mentioned the spa positively? Any staff noted a repeat visit at the spa? Log these — they're your quality signal for the month.
Decision: scale invitations this week, hold volume flat, or pause to review. If redemption rate is healthy and quality is clear — scale. If either is uncertain — hold.
Reports are delivered directly by email on Monday morning. No dashboard login required. The report is a structured summary — redemption count, individual dates, spa location, and payout total. Contact GlowRef if a report doesn't arrive.
The cap is set during your activation conversation based on your salon's client volume and the spa partner's capacity. It exists to keep the gifting feeling curated and personal — if a spa partner receives 30 vouchers from one salon in a week, the quality of each visit can be affected. Lower volume, higher quality, better repeat rates.
Week 1–2: any redemption is a good signal — this is your baseline. Weeks 3–4: aim for 40%+ of gifted clients attending. Week 5+: 50%+ is the target for a stable, scalable flow. Below 30% for two consecutive weeks is a review signal — client selection or invitation framing needs adjustment.
Contact GlowRef immediately via WhatsApp — it's the fastest channel. Pause gifting to that specific spa partner while the issue is investigated. We take quality flags seriously and address them directly with the spa. You won't be penalised for pausing while a quality issue is open.