A Redeemed Referral is a referred client who completes the GlowRef redemption criteria — the specific qualifying action that triggers payout tracking and earns the referring salon A$35 (reference rate).

The term is deliberately precise. It distinguishes between clients who hear about the offer (raw exposure), clients who express interest (leads), and clients who complete the qualifying action (redeemed referrals). Only the last category counts for payout reporting.

If ten clients hear the offer but only three complete the redemption criteria, only those three count for payout reporting. This keeps owner decisions grounded in verified conversion behaviour — not impressions, clicks, or vague inquiry volume.

The Redeemed Referral metric is also the primary lever for weekly performance review. Partners who track redeemed referrals weekly can identify which client segments convert, which referral moments produce the best outcomes, and where the team's conversation is losing warmth before the client reaches redemption.

At A$35 per redeemed referral, the income model is straightforward — and it scales with consistency, not volume. Partners who refer selectively (high-intent clients, appropriate timing) and track weekly typically outperform partners who refer broadly and review quarterly.